Much like Edwin jeans are to the U.S., MOUSSY’S rock influenced vintage style jeans are a signature brand for women in Japan. Moussy campaigns, often shot by Terry Richardson, are sexy, edgy, and reflect Moussy’s image of “American inspired Japanese casual style”. The leading brand of Baroque Limited Japan since 2000, Moussy has continued to develop its brand portfolio by successfully launching new brands such as Black by Moussy, AZUL by Moussy and a new favorite of mine Underbar by Moussy. The success of the original Moussy pop-up-store in NYC during 2011 Fashion’s Night Out confirms that Moussy is also an American fashion favorite and a brand that is here to stay.
As usual, I went to S/S 2012 pre-sale exhibition to stock up on Moussy goods. Sticking true to their rocker-inspired style the show room was stocked with distressed skinny and vintage-washed wide-legged jeans. I picked up a pair of overall bellbottom denims from the picture below. I will wear this style on the runway for K.I.S.S (Korean International Style Show) supported by Girl’s Award on February 26th! A three-day music and fashion event that is the first of it’s kind to be held at Yoyogi Daiikukan Stadium. For more information on this please check the K.I.S.S website!
I snatched up this net dress in red…
and both these pair of boots. The open middle leather motorcycle boots are easily coordinated and sure to be heavily rotated item in my closet this Spring.
I have been a hardcore Moussy fan ever since shooting for their campaign in 2008.
I met press representative Hanako Suga at that time and have remained good friends ever since. I love you!
XOXO,
Liv Lo
Leave a Reply