Much like Edwin jeans are to the U.S., MOUSSY’S rock influenced vintage style jeans are a signature brand for women in Japan. Moussy campaigns, often shot by Terry Richardson, are sexy, edgy, and reflect Moussy’s image of “American inspired Japanese casual style”. The leading brand of Baroque Limited Japan since 2000, Moussy has continued to develop its brand portfolio by successfully launching new brands such as Black by Moussy, AZUL by Moussy and a new favorite of mine Underbar by Moussy. The success of the original Moussy pop-up-store in NYC during 2011 Fashion’s Night Out confirms that Moussy is also an American fashion favorite and a brand that is here to stay.
As usual, I went to S/S 2012 pre-sale exhibition to stock up on Moussy goods. Sticking true to their rocker-inspired style the show room was stocked with distressed skinny and vintage-washed wide-legged jeans. I picked up a pair of overall bellbottom denims from the picture below. I will wear this style on the runway for K.I.S.S (Korean International Style Show) supported by Girl’s Award on February 26th! A three-day music and fashion event that is the first of it’s kind to be held at Yoyogi Daiikukan Stadium. For more information on this please check the K.I.S.S website!
I snatched up this net dress in red…
and both these pair of boots. The open middle leather motorcycle boots are easily coordinated and sure to be heavily rotated item in my closet this Spring.
I have been a hardcore Moussy fan ever since shooting for their campaign in 2008.
I met press representative Hanako Suga at that time and have remained good friends ever since. I love you!
XOXO,
Liv Lo
This is my first post of my new favorite items. Thanks to Fakui I discovered the beauty of a pair of good printed tights. Many printed tights can be tacky or even slutty, but with the right texture and design they can be a bold statement of personal style. I fell in love immediately with the tights on the Fakui website and ordered two pairs. Feeling different than usual the other day I matched the tights together with my outfit creating an urban hippie look, in which the wings and streaks of color attract the eye. The tights have already been spotted by Japanese magazines Ginza, Glamorous, and Numero so be sure to catch on to the trend early.
I am wearing:
Rag & Bone khaki tank
Decious jacket
Vintage snake skin print bag
H&M waist clinch leather belt
H&M suede boots
American Apparel red lace bra
Fakui winged color printed tights
Enjoy,
Liv Lo
Spring/Summer is coming soon, or at least I hope so. For the next few weeks it is tenjikai season where we preview the collections and shop for next years fashion. Mercury Duo is one of the many Japanese fashion labels that has caught my eye. One brand of many in the fashion house Mark Styler, Mercury Duo has connected with on trend celebrity style by collaborating with celebrity fashionistas like Nicole Richie and fashion toast blogger Rumi Neely.
The concept for S/S 2012 is Natural Luxury with pastel feminine colors, lots of lace, and sequines. This season also offers collaboration with Minnetonka moccasins that are to die for.
Mercury Duo producer Yuka Watanabe
Visual press agents are the cutest models for their brand. I ended up ordering the blue dress and sweater as a set.
Press agent Haruka
Unfortunately ordering at an exhibition means the clothes will not come till January, but I could not stop myself from picking up 2.5 pages of dresses, hand bags, heels, and wraps. As a result I was given a special 50% discount card to shop till I drop at one of their many locations around Japan.
Thank you Mercury Duo! I can’t wait till my boxes of beautiful clothes show up at my door.
XOXO,
Liv
